Introduction to Selling And Marketing Expedition Cruising

Selling and Marketing Expedition Cruising Course

Learn practical tips to confidently sell and market expedition cruises using social media, storytelling, supplier tools, FAM trips, and client targeting strategies. Perfect for advisors looking to grow in the expedition sector.

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Introduction to Selling & Marketing Expedition Cruising: Practical Tools for Travel Advisors Course

What is Expedition Cruising?

The Expedition Vessel

What Is the Guest Experience Like?

Environmental & Scientific Commitment

Key Takeways

The Core Demographic: 50+ and Curious

Emerging Segments: Millennials & Solo Travellers

Geographic Source Markets

Key Personas to Watch

Current and Emerging Trends

Key Takeways

Introduction

Top 5 Selling Tips from the Experts

Recommended Actions

Conclusion

Objective

Lesson 1: Smart Social Media – Be Strategic, Be Real

Lesson 2: Events – Create Spaces for Discovery

Lesson 3: Use FAM Trips as Your Ultimate Marketing Tool

Lesson 4: Positioning and Visual Storytelling

Lesson 1: What to Expect from Agent Portals

Lesson 2: Getting the Most from Cruise Line Support

Lesson 3: Collaborating with Cruise Brands to Create Content

Lesson 4: Future-Proofing Your Expedition Cruise Sales Strategy

Bonus Content- watch webinar recording

Expedition Cruising Selling and Marketing TIps - Quiz

Travel Trade Professionals

Join the Expedition Cruise Academy and become an expert in selling expedition cruising.